Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Street Theater against AIDS - State of Ceará, Brazil

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Street Theater is a programme that seeks to confront the advance of the HIV epidemic and other STDs in the interior of Ceará State by developing educational activities through live theatre productions. Since 1997, this programme has targeted the less socially and educationally privileged population, including the illiterate, by supplying information that is accurate, supportive, and reassuring, through a medium that is playful and attractive.
Communication Strategies
This programme seeks to impact both the audience - by informing them about one of the most serious current health problems in a creative and fun way - and the artists - by stimulating them to undertake social action with the less privileged in a rights-based militancy against an epidemic that has also severely affected the artistic population throughout the world.

The project began with a Sensitization Seminar in 1997 on STD/AIDS for directors, actors, and actresses participating in the Northeastern Theater Festival in Guaramiranga, Ceará, a municipality located 90km from the capital, Fortaleza. Since then, 20 theatre groups from the capital and the interior have been monitored and trained as "information multipliers" about STD/AIDS and reproductive health with support from the State STD/AIDS Program. Two statewide meetings (April and September 1998) took place that brought together more than 150 directors, authors, actors, actresses, and technical staff. Five new scripts were written dealing with different aspects on themes related to sexuality and STD/AIDS, including Jose Mapurunga's play "Auto da Camisinha", which in less than one year involved 28 theatre groups across the interior of the state. Two other street plays have been created ("Pink Condom" and "Picture on the Wall"). There have been more than 600 presentations in at least 80 different municipalities of Ceará, reaching an estimated audience of 150,000 in public squares and fairs. The project has produced a book entitled "TheaterXAIDS" and a documentary video entitled "Street Theater vs AIDS".
Development Issues
HIV/AIDS, Health.
Key Points
From the perspective of project coordinators, some of the lessons learned through this project are reflected in the following statement (provided by the coordinator of the project): "The enthusiasm, the dedication, the contagious passion, the energies awoken and put into activity by the movement of "Theater against AIDS" show that the theater can turn the concepts stuck to the AIDS epidemic - this "apocalyptic monster", "the plague of the end of the millenium" - into a ridiculous, laughable scarecrow. AIDS brings back an authoritarian and castrating morale, that seemed buried since the 1960's. It brings panic to youth, blocked from releasing its desires and stigmatizes its victms. It seems that this is still the predominant perception of AIDS, especially in the Northeast of Brazil, but not only by a conservative elite, but by most of the public. Thus arises the logic to use theater, more specifically, street comedy, the laugh, to overcome it. As a result, what one sees is a movement that, educating against AIDS, doesn't repress. To the contrary, it works in favor of the freedom of habits, as well as treating with affection and respect the sexual act, dealing with the theme in a "carnavalized" way."
Partners

Institute for Health and Social Development (IHSD), Secretariat of Culture and Health from several municipalities, State Secretariat of Culture and Sports.

Sources

"Documenting and Sharing Learning in Health Communication for Development - A Literature Review." Prepared by Rafael Obreg