Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

Time to read
1 minute
Read so far

Tsha Tsha: A Facilitator's Guide to Series One

0 comments

Author

SummaryText
Tsha Tsha is a Xhosa language entertainment education drama series commissioned in 2001 by the South African Broadcasting Corporation. The series was developed and produced by the Centre for AIDS Development, Research and Evaluation (CADRE) and Curious Pictures, with additional support from the Health Communication Partnership based at the Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs. It has been broadcast on SABC 1 since April 2003.

Tsha Tsha takes place in the fictional town of Lubusi, a small rural town in the Eastern Cape. The drama explores young people’s lives as they make their transition to adulthood, developing self-efficacy and humanity at individual and community levels. It explores many of the challenges facing young people in South Africa today and aims to enhance their capacity to reflect on problems, to engage in developing solutions, and to become active agents in crafting the circumstances of their own lives.

This guide forms part of a strategy to broaden the use of the Tsha Tsha television series beyond the broadcast environment. It supports the use of Tsha Tsha in contexts where the visual material is used to facilitate discussion, debate, reflection and learning. It aims to provide facilitators with information about how to structure and facilitate discussion sessions with people who have watched single or multiple episodes of Tsha Tsha, or excerpts from individual episodes. The guide is developed within the framework of a participatory approach.
Publication Date
Languages

English

Number of Pages

66

Source

CADRE website on August 22 2005.