Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Video for Change: A Guide for Advocacy and Activism

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SummaryText
"Filmmaking - at its best - has the capacity to transform the way people think, and create real social change, and now the tools to do it are more accessible than ever before. This book shows how activists and human rights campaigners can harness the power of images and stories for their own purposes - it's a step-by-step guide to the handicam revolution."

WITNESS is a United-States-based organisation using the power of video to open the eyes of the world to human rights abuses in an effort to catalyse grassroots activism, political engagement, and lasting change. This book is based on the work of WITNESS and other leading video advocates worldwide. It is designed for human rights, environmental, and social justice organisations interested in using video in their work, and is designed to appeal to experienced campaigners as well as aspiring video advocates.

Video for Change: A Guide for Advocacy and Activism provides tips, a range of case studies, and exercises on the strategic, technical, and ethical issues involved in using video for advocacy. The publication is edited by a collaborative of four leading video activists, and features chapters by WITNESS staff and other guest authors - along with a preface by WITNESS co-founder Peter Gabriel.

Specifically, the book provides an analysis of what's going on in this growing global field, with a how-to primer to doing it yourself - "it provides a crash course in the basics of social justice video documentation and advocacy". Readers learn how to plan, film, edit and distribute; they are shown how to adopt an effective strategy so that their video makes a difference. Video for Change also covers the practical ethics and responsibilities of social justice video work and offers a global range of real-life stories to learn from.

WITNESS is distributing the book to its entire Partner Network of human rights groups, many of which will use the materials to train other locally based groups. Members of the public are able to purchase copies of the book or download a digital copy free of charge.

Publishers

Publication Date
Languages

Arabic, English, French, Spanish, and Russian (available for free download on the WITNESS website). Printed editions are also available in Indonesian and Turkish.

Number of Pages

325

Source

WITNESS website; and email from Matisse Bustos Hawkes to The Communication Initiative on March 10 2009 and October 6 2010.