Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Why Multiple Sexual Partners?

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Affiliation

Bureau for Global Heath, United States Agency for International Development (USAID)

Date
Summary

In this article from The Lancet, James D. Shelton examines behavioural components of multiple concurrent sexual partnerships (MCPs), identified as a driver of HIV infection in southern and eastern Africa. As stated by Sheldon: "Understanding why people have multiple partnerships is key to efforts to change behaviour, with the realisation that behaviours range from polygamy itself, to longer term quasi-polygamy (sometimes described as having a “small house”), to sporadic sexual encounters. A superficial view is that men are driven by uncontrollable sexual urges and the cultural legacy of polygamy, while women are trapped by economic necessity and male domination - a daunting prospect for behavioural change. Although this picture undoubtedly reflects some truth, an emerging and rich sexual ethnographic literature, notably including a ten-country study from South Africa’s The Soul City Institute for Health and Development Communication, reveals considerable individual autonomy and basis for interventions to change behaviour." [Editor's note: Footnotes have been removed throughout the quoted passages.]

In addition to relationship dissatisfaction, the perceived benefits of transactional sex can motivate behaviours related to MCPs. This is particularly relevant when transactional sex is associated with gifts and economic support from men as part of a sexual relationship, which "seems mainly related to social status and economic advancement more broadly" than to survival. "Other reasons described for multiple partnerships include: insurance against loss of one’s main partner; a multi-pronged strategy to find the “right” life partner; physical separation especially because of work; peer pressure; revenge in response to partner’s infidelity; and, for women ironically, the perception that modernity allows freedom to behave more like men by having multiple partners. Culture also contributes, including the backdrop of polygamy, belief that men’s sexual drives are poorly controllable and reflect prowess, women’s traditional passive role in sex, and general reluctance to talk about sex. Alcohol clearly facilitates risky sex."

According to the article, people faced with the prospect of contracting HIV/AIDS will sometimes take deliberate actions to protect themselves. For example, "...in Malawi, couples have adopted a specific communication strategy to discourage outside sexual relationships. Rather than accusing the partner of infidelity, they invoke the importance of protecting the family against HIV so as not to leave children parentless." However, as stated here, awareness of the role of concurrent partners in spreading the HIV virus and the fact that concurrency is often a long-standing and personally and culturally accepted practice prevents people from viewing it as an entrée to risky sexual networks.

Two efforts to provide education and communicate behaviour change on concurrency are: Soul City's nine-country communication initiative called “One Love” and Johns Hopkins University’s effort in South Africa called “Scrutinize”. Another is the “O Icheke - Break the Chain - campaign” in Botswana, led by the National AIDS Coordinating Agency with help from Population Services International and other partners. "On the basis of sound epidemiology and audience research, the targets of O Icheke (which means “check yourself” or “think about it”, and which was also the title of a popular song about multiple partners) include mobile men typically aged 25-34 years and younger women. Initial efforts emphasise knowledge about the risks of multiple concurrent partners. Visual portrayal of sexual networks with the potential for the virus to spread through them and testimonials from people living with HIV seem particularly effective approaches for heightening the perception of personal risk. Changing social norms is also key, including presenting positive models of men and masculinity, promoting better communication about sex and cultivating more sexually satisfying primary relationships. Mass-media approaches encompass billboards, printed advertisements, and television and radio, including call-in shows. Community-level discussions, by various partners including non-governmental and faith-based organisations, also allow for consistent but much richer messaging and influence on social norms." Counselling at HIV clinical sites and school curricula are arenas for communication in the planning stages.

Shelton concludes by suggesting that behaviour change projects on MCPs, along with the promotion of male circumcision and use of condoms, especially for high-risk sex, appear to be the most promising way forward for preventing hyper-epidemic HIV transmission.

Source

The Lancet, August 2009.