Your Choice! Immunisation Campaign

The Your Choice! campaign is built on the foundations of behaviour change communication (BCC), attempting to send the message to young people that they should take charge of their lives by choosing vaccination. The Your Choice! website offers resources to share, including videos, print ads, handouts for patients and parents, and stories of young people who have become seriously ill or died from vaccine-preventable illnesses. The image above is one of those featured in the print ads, showing young people on the one hand, looking healthy and/or doing active things, and then - on the flip side - what they would look like or how their activities would be compromised if they fell ill or died. PKIDs encourages individuals or organisations to download and submit these ads to a local newspaper or other print publication, or to post on a bulletin board or share via social media. "Please feel free to add your organization's name and contact info to the ad." Young people are also asked to participate by spreading the word: "you're never too old for immunizations. Clue your friends in and #YourChoice all over the place! We'll be looking for it on all the social media sites, and we'll feature catchy phrases and original content that get the word around. It's your body, it's your life, and it's Your Choice. Immunize and stay healthy!"

Immunisation and Vaccines

PKIDs started in 1996 when some parents couldn't find babysitters, playmates, or even many relatives willing to spend time with their children. "Fear and ignorance of hepatitis B and C and HIV make people do such things." PKIDs' mission is to educate the public about infectious diseases, the methods of prevention and transmission, the latest advances in medicine, and the elimination of social stigma borne by the infected. The organisation also works to assist the families of the children living with hepatitis, HIV/AIDS, or other chronic, viral infectious diseases with emotional, financial, and informational support.