The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Zambia Integrated Health Package (ZHIP) - Zambia

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After the democratic transition in Zambia in 1991, its Government has embarked on a radical health reform process dedicated to providing Zambians with equity of access to cost-effective quality health care as close to the family as possible. The health reforms were sparked by an extreme deterioration of health services and the resultant worsening of health status.
Communication Strategies

Decentralization, financial and performance accountability, re-direction of funding, define essential packages of services and redefine roles, share costs, improve training, supervision and provision of standards, increase private sector participation, streamline central bureaucracies, establish community health committees, and coordinate donors.
Development Issues

Government, NGO's reproductive health, HIV/AIDS
Key Points

Seen by many as one of the most radical revolutions in the health communication industry ever seen. Contributing to the strategic objective are five intermediate results which focus on increasing demand, increasing access, and improving the quality of service. These results are focused among target groups, community levels and the private sector.
Partners



USAID/Zambia, John Snow Incorporated, The Government of Zambia, NGO's

Sources

Highlights: Zambia Integrated Health Package - USAID/Zambia, 2nd edition. April 1998