Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Reporting on Violence Against Children: A Guide for Journalists

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"There is a pressing need for journalists to understand the global health crisis that is violence against children, and the many forms of violence against children that exist. This will help this crisis to end."

From the World Health Organization (WHO), this guide seeks to help editors and journalists understand the scale, forms, and complexities of violence against children in order to encourage better and more solutions-oriented reporting on this public health issue. In particular, it is designed to guide journalists to expose the harms caused by violence against children and to explore what can be done to prevent it through a solutions-oriented approach. It also hopes to help enrich and increase reporting on the subject by identifying opportunities to expand and sustain coverage on this issue.

As explained in the guide, "The harm caused by violence against children does not disappear with time or the onset of adulthood. It is a deeply traumatic experience that can leave children with a legacy of pain and suffering into adulthood, affecting entire communities and countries, often for decades. Millions of children around the world continue paying the price for political instability and adult decision-making that rarely includes long-term thinking or the importance of integrating child-focused policies into all state sectors. In a world where children are still largely seen as unimportant, reporting on these forms of violence can change that narrative. It can give children the visibility and legitimacy they deserve and can help to make violence against children a thing of the past."

According to the guide, the issue of violence against children is largely overlooked in the media, and, when there is media coverage, the media mainly focus their reporting on violence against children in the contexts of war, conflict, and slavery. What is receiving less coverage are the less-visible forms of violence found in low-, middle-, and high-income countries worldwide. According to the guide, the media coverage also often fails to describe the impact of this violence, especially through the eyes that matter most: those of the child. It often ignores the deeper aspects of abuse, prioritising sensationalism over substance (and often factual accuracy) to attract readers' attention - even though reporting on violence against children does not need to be sensationalist to make an impact.

The guide stresses how high-quality media coverage of stories on violence against children can help protect children from experiencing such violence. In addition to exposing the problem, journalists can offer examples of evidence-based solutions and initiatives that have helped reverse the damage that violence can cause - and even reduce its prevalence. "By presenting credible information on children's exposure to violence, including by amplifying the voices of children and adolescents, and those that represent them, the media can help society adopt appropriate standards for treating and protecting them. This in turn can push governments to improve legal protection (through laws and their enforcement) and can help everyone - from parents, teachers, neighbours and children - to adopt norms and systems of protection that permeate daily life."

The following is covered in the guide:
  • Key statistics that show the scale of global violence against children;
  • Frameworks that can help journalists tell the full story of violence against children, which include the WHO's INSPIRE: Seven strategies for ending violence against children;
  • Definitions of violence against children and testimonies from survivors of such violence;
  • Tips on how to improve reporting on children; and
  • Further resources for solutions-based journalism on the subject.
The contents of the guide are as follows:
  • Introduction
    • Violence against children: Key issues
  • Chapter 1: Reporting on violence against children
    • The power of the media to expose violence against children
    • Why violence against children must be headline news
    • Helping journalists tell the story
    • Solutions-based journalism
    • Using INSPIRE for solutions-based journalism
    • Using data to tell the story
    • Critical story elements
  • Chapter 2: Ethics and reporting tips
  • Chapter 3: Interviewing children
The guide is based on a review of existing guidance for journalists on how to report on violence against children, as well as interviews with journalists that have done so in the past. It served as the basis for a series of WHO trainings with over 50 journalists from more than 20 countries in 2021. Training participants reviewed the first draft, and their inputs were subsequently included in the final guide.
Publication Date
Number of Pages
35
Source
WHO website on May 26 2023. Image credit: WHO