The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 24 years ago
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Impact Data - Prevention of Drug Use and Abuse through Art - Colombia

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Methodologies
Evaluation of the project included use of quantitative and qualitative techniques before, during, and after the programme. A Test of Values was used to determine whether participants internalised the set of values promoted throughout the project. A survey on drug use established drug-use-related behaviours. Another survey was given to participants focussing on the artistic aspects of the project. Parents were also surveyed to assess how they perceived behaviour changes in their children. Finally, in-depth interviews were conducted to gain deeper insights into participants' experience of the project.
Knowledge Shifts
In general, the results suggested a greater understanding of promoted values. Specifically, comprehension and internalisation of solidarity, as a value, jumped from 60% to 90%, respect from 62% to 93%, and a sense of belonging from 42 to 90%.
Practices
There was a reported decrease in drug use from 25% to 7%.
Attitudes
Nearly 95% of participants said they would be willing to continue their work as part of their youth organisation.

Parents reported a high level of satisfaction with the project, particularly with the adequate use of leisure time of their children.
Source
"Documenting and Sharing Learning in Health Communication for Development - A Literature Review." Prepared by Rafael Obregón, Ph.D., Assistant Professor, Program of Social Communication, Universidad del Norte, Barranquilla, Colombia. Submitted to Rob Vincent, Learning Coordinator, Exchange (July, 2001).