Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Impact Evaluation: Assessing the Impact of Policy-Oriented Social Science Research

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Summary

The International Food Policy Research Institute (IFPRI) - a USA-based institute carrying out research, capacity-strengthening, and policy communication for food security and poverty reduction - has worked to develop methodologies for assessing the impact of social science research. Two symposia - one conducted in 1997 and one in 2001 - brought researchers together to examine how to measure the economic impact of policy-oriented social science research, and how to enhance the effectiveness of such research in policymaking environments.

A 4-page summary brief emerged from those gatherings; it offers guidance for evaluators, including:


Measuring Impact:

  • While it is becomes more difficult to attribute policy responses to individual actors or pieces of research as one moves "up" various levels - from a project, to a programme, to an institution, to an entire body of knowledge - case studies that look at larger scopes and longer terms are key features of strategic policy research.
  • "Anticipatory research that alerts policymakers to possible future scenarios and surprises also can be extremely valuable in reducing the time lag before
    welfare-enhancing policy changes are made."
  • When choosing indicators, "Generally the consensus is that portrayal of distributional outcomes in policy-oriented social science research is more influential in effecting policy changes than portrayal of deadweight economic losses from current or alternative policies."
  • Case studies raise questions about such strategies as random sampling or purposive sampling ("cherry-picking") in selecting projects and programmes to evaluate. "Each
    approach has its pros and cons, and no clear consensus seems to have emerged."
  • "Measuring the impact of research requires attention to assessments both before policy change (ex ante) and after (ex post)."

Enhancing Impact:

  • A communications strategy is needed from the outset so that social scientists can convey their message effectively to the particular audience(s) being addressed. "Advocacy is a powerful influence, but researchers must walk a fine line between advocating specific policies and retaining credibility as objective analysts."
  • Work with political scientists and sociologists to develop an understanding of the policy process.
  • "To achieve sustainable impacts from policy-oriented social science research in developing countries, strengthening the capacity of national institutions is vital..."
  • "The most influential policy-oriented social science research appears to be research that presents the distributional consequences of alternative policy options....Another valuable output is primary data, especially at the household level, together with simple statistical analyses that set the stage for later, more sophisticated research, including modeling."
  • "Policymakers seem to respond better to research that emanates from institutions that have a reputation for quality, credibility, and objectivity."
  • "Correctly anticipating the major policy issues of the future is one of the primary ingredients in establishing priorities for policy-oriented social science research."

Editor's Note: A more detailed report on the workshop described here is available as "Synthesis Report of Workshop on Assessing the Impact of Policy-Oriented Social Science Research", by James G. Ryan; click here to access this 15-page report in PDF format.

Source

Posting by Morgane Danielou of IFPRI to the "Measuring the Impact of Communication in Development Projects and Programs" Discussion Forum - January 27 2005 - click here for the archives.

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Submitted by Anonymous (not verified) on Thu, 02/23/2006 - 18:25 Permalink

Very informative and interesting