The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Steps to Behavior Change

2 comments
Theory Summary
Based on examples from a family planning situation.
    Knowledge

  1. Recalls family planning messages.
  2. Understands what family planning means.
  3. Can name family planning method(s) and/or source of supply.


    4. Approval

  4. Responds favorably to family planning messages.
  5. Discusses family planning with personal networks (family, friends)
  6. Thinks family, friends, and community approve of family planning.
  7. Approves of family planning.


    8. Intention

  8. Recognises that family planning can meet a personal need.
  9. Intends to consult a provider.
  10. Intends to practice family planning at some time.


    11. Practice

  11. Goes to a provider of information/supplies/services.
  12. Chooses a method and begins family planning use.
  13. Continues family planning use.


    14. Advocacy

  14. Experiences and acknowledges personal benefits of family planning.
  15. Advocates practice to others.
  16. Supports programmes in the community.
Source

Health Communication - Lessons from Family Planning and Reproductive Health, Johns Hopkins School of Public Health, Center for Communication Programmes, 1997, by Phyllis Tilson Piotrow, D. Lawrence Kincaid, Jose G. Rimon II, and Ward Rinehart. P. 23. To order this publication, please click here.

Comments

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

Kindly let me know how I can download the full texts on change theories. They are very useful in the elimination of Female Genital Mutilation since they will guide the study and intervention

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

36/54