Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Social Marketing - the 4 P's

6 comments
Product
What, in terms of behavior, beliefs, information, or services, the audience is being asked to accept?

Price
The cost- financial, social, material, physical, and/or psychological - that the audience is being asked to voluntarily contribute in exchange for accepting the product

Place
The distribution channels dictating how and where the product will be made available to the target audience for trial and/or for acceptance; this variable refers to both the physical and the social availability of the product being marketed from the perspectives of the target audience members

Promotion
How the target audience will be made aware of the product and it's availability, and how this awareness will be translated into audience members intention to accept the product

Source - as summarized from a range of sources in "Advancing Public health Goals" by Winett and Wallack in Journal of health Communication - Vol 1 pp176/177, 1996.

Comments

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

there should be more information on each of the 4 P's

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

"Advancing Public health Goals" by Winett and Wallack in Journal of health Communication - Vol 1 pp176/177, 1996.

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

sorry but...

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Submitted by Anonymous (not verified) on Tue, 02/15/2005 - 04:39 Permalink

it sucks

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Submitted by Anonymous (not verified) on Sun, 09/25/2005 - 14:29 Permalink

no habia nada

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Submitted by Anonymous (not verified) on Thu, 10/13/2005 - 06:42 Permalink

it was crap