Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Early Detection, Reporting and Surveillance for Avian Influenza in Africa (EDRSAIA)

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Launched in October 2007, this project focuses on building capacity for active highly pathogenic avian influenza (HPAI) surveillance in 3 regions of Africa: West Africa (Benin, Burkina Faso, Côte d'Ivoire, Liberia, Nigeria, Sierra Leone, and Togo), East Africa (Kenya, Rwanda, Tanzania, and Uganda), and Southern Africa (Malawi, Mozambique, Zambia, and Zimbabwe). Early Detection, Reporting and Surveillance for Avian Influenza in Africa (EDRSAIA) is funded by the United States Agency for International Development (USAID); the project is being implemented by the International Livestock Research Institute (ILRI) in partnership with the African Union Interafrican Bureau for Animal Resources (AU-IBAR) and Vétérinaires sans Frontières Belgium (VSF-B), and in collaboration with the United Nations' Food and Agriculture Organization (FAO). Scheduled to be completed by the end of 2009, this project uses interpersonal communication in an effort to build the foundation for integrated regional surveillance systems, using participation as a strategy for fostering risk-based decision making. The goal is to ensure early disease detection and timely information for disease control.
Communication Strategies

This project involves the use of research to evaluate and apply participatory risk-based approaches to bird flu surveillance, and to document lessons learned. One of the key personnel involved in the project explains that "[p]articipatory epidemiologists understand the importance of tapping into local knowledge and encouraging the participation of people affected. By involving local livestock keepers, we can gather valuable data on how disease is spreading and kept in circulation."

Organisers pursue this participatory strategy by going out into local communities and talking to villagers, with the goal of helping to establish livestock disease prevalence, symptoms, recent outbreaks, and also the impacts of different animal diseases from their perspectives. Multi-disciplinarity and collaboration are key; the perceived need for veterinary and public health to work more closely together shapes these interactions. This research is designed to create integrated regional disease investigation teams capable of carrying out active field investigations for HPAI and other emerging infectious diseases. Participatory disease surveillance (PDS) manuals focused on HPAI intended for practitioners and trainers are being created to help sustain the capacity-building effort.

Development Issues

Health, Natural Resource Management.

Key Points

Organisers explain that, "[i]n poor countries there is often a lack of detailed information on disease outbreaks and prevalence. This is largely due to a lack of veterinary infrastructure, and also because there are typically many remote and isolated communities that are hard to reach. Even when there is some infrastructure in place, many authorities assume that farmers will come to their offices to report diseases. However, farmers would have to travel long distances to reach veterinary posts and incur significant costs when reporting disease problems. Thus it is very difficult to assess the real disease situation and the impacts of animal diseases on livelihoods." This PDS project is designed to fill that gap.

Partners

ILRI, AU-IBAR, VSF-B, FAO, USAID.

Sources

PADSA brochure [PDF]; ILRI website; and email from Saskia Hendrickx to The Communication Initiative on August 24 2009.

Comments

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Submitted by Anonymous (not verified) on Tue, 06/30/2009 - 02:38 Permalink

I could not find the materiel on PDS practitioners and trainers manual for HPAI

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