Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

Time to read
1 minute
Read so far

Behaviour Change Evaluation of a Culturally Consistent Reproductive Health Programme for Young Kenyans

0 comments
Affiliation

International Family Planning Perspectives

Date
Summary

This is a ten-page evaluation of the Nyeri Youth Health Project in Kenya, a locally designed adolescent reproductive health programme. The project is a reproductive and sexual health information programme for in- and out-of-school youth in both rural and urban areas aged 10 to 24. The objectives of the project were to delay the onset of sexual intercourse among youth who are not yet sexually active; to prevent sexually experienced youth from suffering negative consequences of sexual activity and to create a reproductive health information and service environment responsive to the needs of youth. The project adapted the traditional Kikuyu system of atir - or respected adult counselor - to give young people information and support. It capitalised on existing groups of youth, used service providers they already frequented and engaged adults in improving the environment for young people.

Qualitative research was conducted among young people, their parents and community leaders to explore preferences regarding an information and services project for youth. This study reveals that both young people and parents preferred that adults, rather than peers, deliver such information. A quasi-experimental research design was used to measure behavioural changes associated with programme. Baseline and endline surveys were conducted in 1997 and 2001, respectively, in the project and control areas. Multivariate analysis was used to assess whether the project was associated with changes in young people's sexual initiation, safer-sex behaviour and discussion of reproductive health issues with adults.

The 36-month project was associated with considerable changes in young people's sexual and reproductive health-related behaviour, but behaviour change differed by gender. Females in the project site were significantly more likely than those in the control site to adopt secondary abstinence (odds ratio, 3.3) and less likely to have had three or more sex partners (0.1). Males in the project site were more likely to use condoms than those in the control site (3.7). Both males and females in the project site were more likely to discuss sexual and reproductive health issues with a nonparent adult than were young people in the control site (1.9 and 5.5, respectively).

Source