Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Health Education for Behaviour Change

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Subtitle
A Work-Book to Improve Skills

Author

SummaryText

This manual on behaviour change allows a group of health workers to go through a series of discussions and exercises, including role playing, in order to:

  • Identify and acquire the knowledge, attitudes, and skills they need to make behaviour changes in themselves and others.
  • Identify what else is necessary to achieve behaviour change – services, resources, etc. – with suggestions for obtaining them.
  • Learn about behaviour in individuals and in groups.

Contents include the following:

Introduction:
i) How to use this manual
ii) The language of health education:
iii) Introducing a model of behavioural change
iv) Getting Started
Section One: Why People Act as They Do – The Roots of Behaviour Change

1.1 Looking at yourself

1.2 Looking at others

1.3 Looking at families and groups

Section Two: Factors that Influence People to Consider Change

2.1 Why change?

2.2 Knowledge, Attitudes and Skills

2.3 Support

2.4 Creating a health-promoting environment

2.5 Facilitating factors

Section Three: Helping Clients to Change

3.1 Working with individual clients

3.1.1 Working with Individuals – some exercises:

3.1.2 Small strategies to help individuals change behaviour

3.1.2.1 Finding Rewards

3.1.2.2 Using the senses

3.1.2.3 Doing it for someone else

3.1.2.4 Finding a mentor

3.1.2.5 Changing how you spend spare time
3.1.2.6 Look for other pleasures

3.1.2.7 Consider behaviour charts

3.1.2.8 Do you need what you want –and need it now? Do you find it difficult to wait? Then try to avoid temptation

3.1.2.9 Finding distractions

3.1.3 Helping a child change behaviour

3.2 Working with families

3.3 Working with groups

3.3.1 Basic Health Education groups

3.3.2 More specialised groups

3.3.3 Facilitated groups

3.3.4 Conclusion

Number of Pages

42

Source

networklearning website accessed on October 29 2008; and email from Femke Groenendijk to The Communication Initiative on March 27 2014.