Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Bus Campaign

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This initiative centred around a bus that travelled throughout all nine provinces in South Africa to raise awareness about gender-based violence. Volunteers travelling on the bus distributed materials, held workshops and information sessions, and collected stories and messages from women around the country. The focus of the campaign was to inform women of what their rights are in relation to the crimes committed against them, and how they can go about protecting these rights. The campaign was initiated by the Centre for the Study of Violence and Reconciliation (CSVR) and funded by the Foundation for Human Rights; Women'sNet was the service provider/communications organisation.
Communication Strategies

The bus, filled with printed materials on gender-based violence, left from Constitution Hill in Johannesburg on a journey throughout the country. The bus's final destination was Parliament in Cape Town - where petitions, messages and case studies collected on the tour were handed over to Parliamentarians.

As part of this advocacy effort, the bus carried three volunteers from the Gender Advocacy Project, Cape Town Rape Crisis, and Life Line in Soweto, and stopped at small towns in each of the nine provinces. Interpersonal communication was used here, in the form of workshops and information sessions conducted by the volunteers. Along the way, the volunteers collected stories to take to Parliament, so that the voices of women could be heard there. They also dropped materials and pamphlets off at churches, shopping centres, and community centres.

Participation was central to the effort, which intended to galvanise communities to take action in calling for improved implementation of existing legislation such as the Domestic Violence Act (DVA) and to call for the improvement and then enactment of the Sexual Offences Bill (SOB). A petition was circulated in support of the Sexual Offences Bill.

Information and communication technologies (ICTs) were drawn upon to spread the word about the Bus Campaign and to foster dialogue: Volunteers kept an online diary (blog) on the project website(the blog is no longer active).

Development Issues

Rights, Women, Gender.

Key Points

The campaign aimed to promote awareness of two pieces of law and their associated policies and protocols which, in one form or another, promote women's rights: the DVA and the SOB. The latter bill was first mooted in 1998; 8 years later the bill had still not been legislated. To that end, the campaign sought to:

The objectives of the campaign are to:

  1. raise awareness on women's human rights and complaints mechanisms;
  2. inform communities of DVA, the SOB, and other legislation which addresses gender-based violence.
Partners

Centre for the Study of Violence and Reconciliation (CSVR), Foundation for Human Rights, Women'sNet, Gender Advocacy Project, Cape Town Rape Crisis, Life Line.

Sources

Women'sNet website (page no longer accessible) on March 28 2006; Agenda-news: March 16-22 2006; and email from Sally-Jean Shackleton to The Communication Initiative on April 27 2007.