Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Get on Board Bus

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Carried out in Southern and Eastern Africa, the Get on Board Bus programme sought to bring African voices and messages to the G8 summit in Edinburgh, Scotland (July 2005). Along the way, the bus stopped in Mozambique, Malawi, Tanzania, Kenya, Uganda, Kenya; it then involved a transit by sea to Italy, England, and - lastly - Scotland. The programme was an effort to call on world leaders to support Africa's efforts to fight economic deprivation and injustice by advancing a collective voice to change the face of global poverty.
Communication Strategies

This participatory initiative used face-to-face dialogue - through a vehicle that reached out to Africa's people wherever they lived - to give voice to those who might otherwise be excluded from high-level dialogue. Driving across Africa, the bus met people living in extreme poverty in an effort to ensure that their voices would be heard at the G8 summit. The people on board the bus asked people they meet on their journey to tell them or show them what they thought about poverty, and what should be done about it. These messages were intended to form a challenge from the people of Africa to world leaders to support - not undermine - Africa's own efforts to overcome poverty and injustice.

The project broadcasted live from the bus through the internet so that interested people could ride along to the countries the bus visited. Through the Get on Board Bus website (no longer active), the African public could be on board the bus and listen to the voices of Southern and Eastern Africa being delivered direct to world leaders. Members of the public, worldwide, were invited to meet the people the bus met and see the things participants saw. They were also encouraged to send free e-postcards to friends in an effort to help raise awareness about the initiative, and the issue of poverty in Africa.

Development Issues

Rights, Economic Development.

Key Points

The project is part of a wider mission: The Global Call to Action against Poverty (GCAP) and Make Poverty History. These collective voices are calling on world leaders to “change the face of global poverty forever.” Their demands include tackling unfair global trade rules, cancelling the debts of the poorest countries and increasing the quality and amount of aid given to developing countries.

Make Poverty History is a coalition assembled in the United Kingdom (UK) to fight global poverty. Charities, faith groups, trade unions and celebrities joined together to urge the UK government, as host of the G8 summit in 2005, to make the most of its position to press other world leaders to bring about change for the world's economically poorest people. It sought to achieve meaningful policy change on three key issues: trade justice, debt cancellation and aid.

Partners

ActionAid, GCAP, Make Poverty History.

Sources

Get on Board Bus website on May 18 2005.