Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Cell-Life

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Cell-Life is a Cape Town, Western Cape-based effort to develop software and data management systems that enable HIV/AIDS centres' health workers to monitor patients who are on anti-retroviral (ARV) treatment and to help identify problems before they become life-threatening. Cell phones are used to support drug therapy and to communicate to patients about their treatment and details of counselling. It aims to solve the management problem of HIV/AIDS by merging cell phone technology with the Internet and database systems.
Communication Strategies

The project involves the use of technology to address a health crisis, that is, cell phones programmed to record the medication details of AIDS patients. To build capacity in use of this technology, the programme trained 25 Hannan Crusaid treatment centre counselors in Cape Town's Guguletu township to use the phones, which are equipped with a special menu that allows them to capture data about patients' symptoms and pill taking regimen, as well as other factors that might affect their health (e.g., lack of money to pay for transport to the clinic, or a shortage of food).

The trained counsellors visit patients several times a week. During the visit, cell phones equipped with a wireless Internet gateway (WIG) application are used to report on a patient's status. The information is sent via short messaging service (SMS) to a central database, which can be accessed by the patient's doctor or nurse. Should an emergency arise, the doctor will be automatically contacted via SMS. The information is relayed instantly to a central database, which can be accessed by clinic staff over a secure connection. In addition to their scheduled visits, counsellors arrive unannounced once every 4 months to do a pill count. The information they collect is compared with clinic data on the number of pills issued to patients, and enables staff to spot inconsistent use. "With Cell-Life they can pick up patients who are having a hard time taking their pills, before they go into virological failure and the drugs stop working."

The software was developed by engineering students at the University of Cape Town and Cape Technikon, with funding from Vodacom and the National Research Foundation. The package can only be used on Vodacom's cellular network, but talks are underway with other cell phone providers (MTN and Cell-C). Cell-Life is also being used to monitor close to 500 patients in KwaZulu-Natal.

Development Issues

HIV/AIDS

Key Points

"Cell-life...brings together technology experts in IT, health and engineering to solve what is undoubtedly a logistical nightmare for patients and health professionals. The cell phone solution also provides a data collection tool to establish drug effectiveness and response time to side effects, such as lever-toxicity after using Nevirapine. It is envisaged that cell phones with GPS [Global Positioning System] technology will be provided to the therapeutic counsellors, an important factor in rural areas."

To protect patient identities and maintain confidentiality, the database stores only unique patient numbers. The database is password-protected and secured with the same sophisticated technology used by financial institutions.

Partners

University of Cape Town (UCT), Cape Peninsula University of Technology (CPUT), Vodacom Foundation.

Sources

Science in Africa website on October 22 2004 and email from Samir Anand (Project Manager) to The Communication Initiative on May 17 2005.