Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Pastoralist Peace Education and Awareness Campaign

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Implemented by the Kenya Pastoralist Journalist Network (PAJAN), this peace education and awareness campaign involves community outreach and community media activities in three districts of northern Kenya: Wajir, Mandera, and Garissa. The programme is working to address various factors that fuel conflict, including: cattle rustling; direct discrimination/marginalisation; competition for water, pasture, and salt licks; and the possession of small arms and light weapons. The project is working with the recently formed Northern Kenya Peace Network.
Communication Strategies

The Peace Education and Awareness campaign is designed to highlight and popularise traditional governance systems and traditional methods of conflict resolution, promote intercultural exchanges between rival communities, and support ex-combatants to engage in alternative livelihoods and reintegrate into society. The goal of the education part of this campaign is to contain and forestall future hatred, conflicts, and animosities between the pastoralist communities in the region. The campaign seeks to bring a sense of inter-clan belonging and relationships to people living in this province of Kenya and hopes to strengthen past peace initiatives by developing the mediation and conflict prevention capabilities of local communities.

As part of their work, PAJAN held a one-week peacebuilding and reconciliation workshop that brought together peacebuilders, pastoralist herders, women's groups, youth groups, journalists, and ex-combatants. The workshop explored the problem of inter-clan clashes, resource conflicts, and cross-border raids and spillovers. The workshop was designed to initiate reconciliation, harmony, and co-existence as well as to open the province to the rest of the world. The workshops produced a joint working plan between the stakeholders and government officials with a goal of bringing peace. According to the organisers, it was the first workshop that brought together government officials, ex-combatants, and women peacebuilders.

The project has also held workshops and training sessions to build pastoralists' capacity for non-violent problem solving and to offer business training for rehabilitated ex-combatants. They have also distributed Lifeline radios to refugee women and conducted a campaign on the eradication of small arms and light weapons that involved a two-day workshop, a peaceful procession, and a one-month radio programme.

Development Issues

Conflict, Rural Development

Key Points

The Kenya Pastoralist Journalist Network is a media organisation that brings together journalists from arid and semi-arid districts of Kenya under one umbrella. The organisation uses community media to highlight, inform, educate, and disseminate information to marginalised pastoralist communities with the objective of empowering them to attain social justice. Their work focuses on a number of areas, including, but not limited to: community peacebuilding and conflict resolution; small arms eradication; human rights; water projects; primary healthcare; eradication of female genital mutilation; HIV/AIDS awareness; sustainable pastoralism; natural resource management; climate change; civic education and governance; and media literacy and advocacy.

Partners

Kenya Pastoralist Journalist Network, Northern Kenya Peace Network.