Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

Time to read
1 minute
Read so far

Empowering Staff to Prevent and Manage Avian Influenza

0 comments
The humanitarian organisation CARE's Somalia/South Sudan (CSSS) office has undertaken communication-centred efforts to educate their own staff, as well as to collaborate with local and global avian influenza (AI) networks, in an effort to prevent and/or manage the spread of bird flu in this region.
Communication Strategies

This largely intra-organisational effort emerged through a participatory process. In order to investigate the type of AI activities the country office could usefully become engaged in, CSSS undertook an inclusive process involving the leadership team, sector coordinators, project managers, and other staff. Prevention and management activities to be carried out were discussed, and strategies for carrying them out developed. The resulting Preparedness Plan was reportedly widely discussed and distributed among CSSS staff; organisers contend that responsibilities were clearly defined, and the line of communication was delineated in order to avoid any confusion during the course of the implementation of the activities.

These avian flu empowerment activities drew on a variety of communication media. For example, CSSS organised awareness sessions and held meetings with staff to provide them with AI updates. Also, CSSS pre-positioned AI Personal Protective Equipment (PPE) kits in all field offices, provided staff with basic
instructions on how to wear and remove these kits, and worked to foster awareness on when the kits should be worn. In addition, short messages and resources were circulated to staff via email, and printed copies of AI reading materials were made available in each field
office.

One strategy for extending this educational process beyond the organisation itself involved encouraging programme staff to integrate AI messages into their current activities. For instance, in South Sudan, CSSS undertook an effort to raise the awareness of community animal health workers about the disease.

Networking and collaboration with other organisations are also central. The country office is a member of the OCHA [United Nations Office for the Coordination of Humanitarian Affairs] Avian Influenza Network, which is investigating preparedness measures for regional and country actors. CSSS is also a member of the FAO [Food and Agriculture Organization of the United Nations] Avian Influenza network, which is working in collaboration with the government of South Sudan to develop a response to the September 2006 AI outbreak among poultry in Juba. (Click here to read about this outbreak.)

Development Issues

Health.

Key Points

According to CSSS, the influenza virus subtype H5N1 - if it acquires the capability of causing sustained human-to-human transmission - could pose a serious threat to CARE staff based in South Sudan and Somalia, where there is a serious lack of basic infrastructure to support the prevention of the spread of the disease.

Sources

Email from Harriet Andrews to The Communication Initiative on March 19 2007; "Empowering Staff to Take Appropriate AI Preventive & Management Actions: How CARE Somalia/South Sudan Integrated Pandemic Preparedness into Current Programming" [PDF], by Moses Onderi, CARE Somalia/South Sudan; The New Vision website; and email from Moses Onderi to The Communication Initiative on March 27 2007.