Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Straight Talk Project

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The Ugandan non-governmental organisation (NGO) Straight Talk Foundation (STF) has been implementing mass media communication programmes in Uganda since 1993 in an effort to bring information about sexual and reproductive health to young people. This initiative draws on person-to-person contact, radio, and printed materials to share information among, and foster communication between, young people and influential adults (e.g., parents and teachers) about adolescent sexual and reproductive health (ASRH).
Communication Strategies

This initiative uses various types of communication strategies and tools to "talk" directly to and with adolescents, but also to provide strategies for influential adults (e.g., parents and teachers) who seek to engage in dialogue with them about safe behaviour. Since implementation, organisers have expanded the programme in various ways, such as by developing the School Environment Program (SEP) - which is, as of this writing, being implemented in 10 districts in Uganda.

Specifically, core components include:

  • Use of printed materials to share ASRH information:
    • For youth: Examples include Straight Talk (ST) newspapers in English and 6 other Ugandan languages, primarily geared toward secondary school students, and an English-language Young Talk (YT) newspaper designed for primary school students.
    • For multiple audiences: Examples include Parent Talk, Straight Talk Sudan, Scouts Voice, and Teacher Talk (developed for primary school teachers) in 2002 as part of the SEP effort).
  • Use of radio to inform youth - ST radio programmes meant for in- and out-of-school youth are broadcast to various districts in English and 11 other Ugandan languages.
  • Person-to-person contact to facilitate communication between adults and adolescents - Community-based activities have included health fairs. In addition, school-based activities include such activities as school visits, which are designed to sensitise teachers and learners about ASRH. (STF newspapers are distributed during these visits). STF also offers 2-day training sessions designed to help teachers appreciate the problems adolescents experience, and create an empathetic school setting ("environment"). Three teachers per school (the head teacher, one male senior teacher, and one female senior teacher) participate in the sessions, during which they are learn about ASRH and child-friendly communication strategies (e.g., comfort discussing puberty and sexual harassment, and appropriate responses to adolescents who are seeking guidance). After the training, teachers return to their schools to implement activities, such as starting ST or YT clubs, supporting guidance and counseling activities, and fostering an adolescent-friendly environment.
Development Issues

Children, Youth, Reproductive Health, HIV/AIDS.

Key Points

STF's mission is to improve the lives of adolescents through behaviour change communication programmes. To learn more, click here.

Sources

Email from Stephen Kasoma to The Communication Initiative on January 4 2008; and Straight Talk Campaign in Uganda: Evaluation of the School Environment Program [PDF].

Teaser Image
http://www.straight-talk.or.ug/images/ytalk7.jpg